Pre-production is the critical first phase of any successful video project, encompassing all the creative development, planning, and preparation needed before filming begins.

At Skylight Films in Fort Lauderdale, we have expertly handled hundreds of client projects, ensuring each one is set up for success from the very start. Our comprehensive process includes meticulous budgeting, staffing, planning, and scheduling.

Our diverse team collaborates closely with you to define your objectives and ensure your project remains aligned with your goals. We tailor our pre-production services to meet the unique requirements of your project and budget. From scriptwriting and storyboarding to location scouting and casting, our extensive offerings cover every aspect of pre-production. We are dedicated to delivering cost-effective and efficient solutions that bring your vision to life.

Creative conceptualization is about developing a compelling central idea that captivates the audience, elicits an emotional response, and motivates them to act. This core concept serves as the foundation for all campaign elements, including messaging, calls to action, communication channels, and target audiences.

In this stage, we meticulously plan the actions and dialogue of the video project’s characters to effectively convey the overarching idea. While not all client projects involve scripted narrative commercials, this phase often involves crafting the perfect questions to elicit genuine, heartfelt responses from on-camera talent during interviews.

Storyboarding is a critical component of the pre-production process where we visually map out the video’s structure. It serves as a blueprint for the final product, aiding in the meticulous planning and organization of the production. Our storyboards detail each shot, camera angle, and camera movement, ensuring a clear vision and smooth execution.